Welcome to Your FREE 30-Day Video + Content Plan That Converts
Week One: Get Clear on Your Strategy
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Welcome!
You're here because you know content matters — but getting started can be overwhelming. This week is all about clarity: who you're speaking to, what you need to say, and how to plan content that supports your business goals.
By the end of this week, you’ll have:
- A clear picture of your audience
- A sharper, more strategic message
- 10 great content ideas
- Your first week of posts mapped out
✅ Your Goals for This Week:
- Clarify your audience and message
- Write a rough script for your first 2–3 videos
- Prepare your filming space (or scout a few options)
Get your gear in order (even if that’s just your phone)
Let’s go.
🌍 Know Your Audience
Complete these prompts to get clear on who you're trying to reach.
- Who is your ideal customer?
- What do they want?
- What problem are they struggling with?
- What do they need to hear from you to trust you?
- Where do they spend time online?
- What kinds of content do they already consume?
🧠 Mindset: You’re Not Making a Movie
You’re creating content that helps people solve a problem, trust you, and take a step closer to buying.
Keep things simple.
Speak like a human.
Don’t overthink it.
🔊 Clarify Your Message
Write out your answers below.
- What do you do (in one sentence)?
- What’s different or better about the way you do it?
- What are 3-5 pain points your audience has?
- What are 3-5 outcomes/results you help them achieve?
What do you want them to feel when they see your content?
